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AFFORDABILITY In this era of inexpensive formats such as DV-Cam and Final Cut Pro for the everyday consumer and the "democratization of filmmaking," you have to wonder why anyone would pay top dollar for a television spot? Here's why: Film is an ILLUSTRATIVE MEDIUM while consumer DV tends to be more photographic. In order to be highly effective, advertising on television must transport the viewer to another place and successfully spark an emotion in order to sell a desired product. Film and High Definition do that better than any other medium out there. Secondly, CASTING is all-important. Think about the last time you laughed out loud at a commercial. That was probably because a really good actor not only learned the lines, but found the character, stayed with it and made the story work. Good actors cost more than bad ones. Third, ART DIRECTION is important. Everything you see in the frame, front or behind the actors was designed and put there by the art director. This includes: locations, props, costumes, make up, and more. Lastly, EDITING plays a vital role in any production. Music, graphics, and the potential addition of special effects all impact the final product tremendously. There is a dollar sign attached to each of these elements, but there are ways to get these costs down! We at PARIDYM Pictures specialize in economizing and knowing precisely where to spend money in order to create exceptional material for viewing pleasure. We love to make great work, and even more so, we love to see the happy smiles on our clients. SAVE MONEY SAVE TIME SAVE THE OPPORTUNITY |